Achieving high quality business printing vip at a low cost
Printing VIP Companies can spend thousands to millions of pounds sterling on printed materials. The goal of this paper is to demonstrate that by analyzing and separating the different purposes of a company’s printed materials, companies can significantly save time and money on their printing materials by exploiting new online and printing technologies.
Offset, Digital and Office Printing
When choosing a printing strategy it is important to know what type of printer to use:Offset printing is an older process which prints using metal plates to transfer the image on to the paper. Printing with this method means that the individual elements in the print material cannot be changed unless a new metal plate is generated. This process is cost effective when used for printing large quantities.
Digital printing is a newer printing method which reproduces images onto the page. This print method supports variable printing in which any element in the print material may be changed without influencing the fixed costs. This process is cost effective when used for smaller quantities (approximately 10-500 pcs).Office Printing is a relatively new approach to printing vip. With the advent of colour printers as a staple in just about any office, printing materials in the office is a convenient advantage.
The disadvantage however, is that paper and ink for printing in larger quantities may become quite expensive. As well as the cost, not absolutely all office printers provide professional quality desired for materials such as for example brochures and data sheets. knowing which printer is suitable for the number and quality of the materials needed, will aid companies to help make the right choice and save well on printing costs.
Cheap Business Printing VIP Strategies
The first rung on the ladder to cheap business printing is wearing down the function of your printed materials.
Most printed materials serve a triple function: Presenting an excellent professional impression to relevant parties such as for example, investors, clients and suppliers Increasing brand awareness by leaving relevant parties with a visual reminder of an organization and product/service.
Communicating information regarding a company’s products to the relevant parties. Data sheets and company profile brochures are essential for a company’s image. These print materials also communicate information to clients about the business’s services and products.
This white paper provides tips for saving cash and time on planning, designing, and printing vip of office and promotional materials, by analyzing and separating their functions.
Datasheet and brochure printing – Technique to save well on printing costs. Data sheets serve as a communication tool to greatly help customers and suppliers understand a company’s product. Many companies print at the least 1000 copies of each data sheet on an offset printer in order to gain a low cost per sheet.
With the advent of digital printers, it’s possible to print smaller quantities but as the quantity increases the cost per data sheet is static while printing on an offset printer generates a decreasing cost per data sheet as print volume increase. Once the specifications of a product changes, the data sheet is outdated and must be updated. The outdated data sheets are frequently discarded.
A graphic designer will need to prepare the layout and graphics for the original data sheet template. This cost may range from approximately £300-£700. Once the template is constructed, each additional alteration cost may range from £70-£200 and then another £70-£150 for several design changes.
Since the main purpose of a data sheet is to convey information and reinforce the company’s image, printing the data sheets and brochures on an office printer will fulfill the function of communicating information but it does not fulfill the purpose of reinforcing the company’s image. This issue may be resolved by printing high quality presentation folders on an offset or digital printer. This will present the clients with a first impression that reinforces the company’s image in an organized and professional fashion.
Presentation strategy – Save with folders. Presentation folders provide the perfect solution for ensuring that data sheets and brochures are presented in a professional and attractive fashion. Folders are a very helpful and versatile presentation tool. Inserting a data sheet and other informative materials, into a smartly designed and branded folder will leave a professional impression on those receiving the information.
Although folders tend to be expensive, ordering folders in large quantities will not be a waste. They may always be used to present a wide variety of communication materials. Purchasing folders from an online printing company that offers free design templates, or a do-it-yourself design and image upload application, will reduce the price to about £0.46 per piece.
With a folder, the info sheet’s only purpose will be conveying information and the folder provides the professional impression had a need to impress clients and colleagues. In cases like this, a data sheet with a straightforward letterhead or logo will succeed. By keeping the look simple, the template could be continued file and the info sheet could be updated as needed. This will prevent expensive reprints at a printer. On the web you can easily find existing brochure and data sheet templates that could be downloaded for Microsoft Word.
This strategy does apply to printing an organization profile brochure aswell. Today many companies print brochures in large quantities at an offset printer. However, many companies are changing their management, business focus, or other company related details because of market changes and such. It could save money and time to print these brochures in the office aswell. However, this plan is effective for companies printing small quantities at the same time.
The normal or offline printing process. This technique of printing requires that the business pay two separate subcontractors, a graphic designer and a printing company. Furthermore the employee may also need to spend work time with the graphic artist.
Dealing with a graphic designer requires: Explaining the idea and graphic requirements, Discussing layout, design and colours, Revising and adjusting drafts.
After the design is ready it’s time to contact the printer. The web printing process. Dealing with an online printing company for small or large quantities can save a substantial period of time and money. This technique provides companies with professional printed materials that fulfill all three functions as outlined above – presentation, brand awareness and information communication. You don’t have for folders as the printing is top quality.
Why are online printers a cheaper solution? Being that they are online, they might be situated in low rent areas. Most are bigger than traditional printers and will reduce their costs because of economies of scale. Free design templates be able to work with out a graphic designer. They get rid of the time an employee spends dealing with a graphic designer. Decrease the time-to-market, since there is no wait time with respect to design approval and revisions.
It is important to choose your online printer carefully some offer benefits such as: Free image uploads. This allows employees to easily upload existing company logos. Free design templates. Free “design upload” option. This way a company with an in-house graphic designer or a previous design may upload for printing vip. Graphic designers who are always available for adjustments, or for creating custom designs. Free online storage of designs for convenient reprinting.
Comparison chart – Printing prices
This price comparison chart compares the printing and production costs for the typical printing method to the cost saving printing strategies described above. The chart compares: Typical/offline printing strategy.
Eight data sheets and one company profile brochure, Set is printed four times over the course of two years, 250 units of each item are printed each time for a total of 1000 units each, This is the most expensive method for printing business materials.
Online printing strategy- Eight data sheets and one company profile brochure, Set is printed four times over the course of two years, 250 units of each item are printed each time for a total of 1000 units each.
This strategy offers the cheapest printing solution for most companies. Office printing strategy – Small quantities each time, Eight data sheets, one company profile sheet and one folder, 1000 folders are printed only once, Eight data sheets and company profile sheet are printed 25 times – 10 units each time for a total of 250 units each. Even though less brochures and data sheets are printed (250 instead of 1000), this method still costs more than the online printing vip strategy.
However, the advantage of this strategy is that the info sheets are more up-to-date because they’re printed more often in smaller quantities. Office printing strategy – Large quantities each and every time, Eight data sheets, one company profile sheet and one folder, Set is printed four times during the period of 2 yrs, 250 units of every item are printed each and every time for a complete of 1000 units each, This plan proves to become more expensive than even the typical/offline method.
Printing small quantities in the office offers a strategy that allows materials to become more up-to-date because they’re printed in smaller quantities and more often. In comparison with the typical/offline strategy this technique offers a saving of 47%, nevertheless the printing quality is low and in the long run, printing 250 sets in the office costs a lot more than printing 1000 sets at an online printer.